GDPR comes into effect on 25 May 2018. According to Marketing Week only 54% of business will be ready. Although this is set to cause many challenges for businesses and marketing, but this will also help re-build trust between brands and finally being able to get their message through all the white noise of the […]
If you’re trying to get more sales, the best placed to start is the bottom of the conversion funnel. People who have reached this far in the checkout process have already bought into your product and likely need a little help. Think about it. You’ve made the effort to acquire customers, they’re browsing your […]
Social media marketing has evolved beyond likes and followers. A question I often ask clients is, so you have 10K followers, how much value is that generating for your business? You need to establish the value to your bottom line. Social Media ROI is difficult to measure but it’s not impossible if you know how […]